I was planning to edit my last post to add these photos, but decided they really merit a post of their own. You know those weight loss ads that always show someone with bad posture, ratty hair, and a very unhappy attitude who clearly could solve all that by simply losing a few pounds in a rapid quick-fix sort of way? You know how in the after picture the startling difference can usually be chocked up to better photo quality, a little bit of make-up and a nice smile?

Well, Dave and I decided to recreate this successful advertising scheme into an ad for Mohs surgery! Continue reading →